Serving Arizona State University Online Since 1995  Current Issue: Thursday, September 21, 2006





On the runway: The common denim-inator

The formula is simple for fall fashion

 by Lisa Przystup
 published on Thursday, September 21, 2006

Daniel Rios, owner of styling company Urban Couture, models jeans by Paper Denim & Cloth. /issues/arts/697808
Daniel Rios, owner of styling company Urban Couture, models jeans by Paper Denim & Cloth.
Model Sara Mueller wears skinny  jeans with style. /issues/arts/697808
Model Sara Mueller wears skinny jeans with style.


Dungarees, clam diggers, pedal pushers or bell-bottoms.

It doesn't matter what style, just make sure you're stocked up on denim this fall.

The denim trend has been gaining momentum for the past five years. Now even denim neophytes are familiar with labels like Seven for all Mankind and Diesel.

Jenifer Mumford, one of the owners and the women's buyer at The Hub at Scottsdale Fashion Center (7014 E. Camelback Road, Scottsdale), says denim has come a long way.

"I remember in the late '90s when girls were wearing only the black pant as a signifier of a big night out," she says. "Denim is now so popular because people feel really comfortable in jeans. It looks easy; it's accessible and acceptable. You can dress them down or dress them up."

Rachel Veon, manager of Croll Blue denim store (20789 N. Pima, Scottdale), says fall will bring out the skinny jeans.

"There's going to be less of the different washes, embroidery and bedazzled denim that has been around for the past couple seasons," she says. "Instead there's more of a focus on a simplistic jean that's all about shape and cut and more about the accessories you pair with the jeans."

Steven Coppel, owner of Scottsdale Jean Co. (14747 N. Northsight Blvd., Scottsdale), echoes Veon's sentiment.

"We still consistently sell the boot cut and flare jeans, but there has been a huge resurgence of the skinny jean, particularly in black and grey," Coppel says.

Top-selling brands at all three boutiques include Seven, Ernest Sewn, Diesel and Joe's Jeans.

And guys have not been forgotten. "Men are more in it for comfort and looking cool," Coppel says.

Commando Jeans have picked up on this innate male need to be comfortable. "Built for speed, comfort and the free-spirit in all of us," Commando Jeans ( are lined with boxer-length soft cotton.

Jeans with built-in boxers are great, but scratch beneath the surface of mainstream labels and find the underground, local designer denim scene - the bad boy cousin to department-store denim.

At the helm of this scene in Tempe is teeRoy, a local designer who creates his clothing line, Debris Blanc, from an assortment of denim table scraps.

"I would say that my designs are a bit like when you were in third grade and you cut out little shapes from colored construction paper and glued them together to make a picture. Except instead of glue I use thread; instead of paper I use denim and random vintage materials I find along the way," he says.

You can buy Debris Blanc at The Bluejean Buyer (1810 N. Scottsdale Road, Tempe).

"Denim is easy to wear, strong, long lasting and can fit any style," teeRoy says. "Why not denim? What else would you wear, Dockers?"

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