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Fashion: Actually, It's Pretty Easy Being Green

Organic fashion doesn't mean Birkenstocks

 by Mani O'Brien
 published on Thursday, April 27, 2006

<br>Photo courtesy of KRT Wire</em><br>
Aveda is a

Photo courtesy of KRT Wire
Aveda is a "green" company that promotes the use of all-natural ingredients in beauty products.
 

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Organic style often conjures up images of ill-fitting burlap sack clothing held together with hemp rope. But lately, organic has become a status symbol of sorts, and the fashion industry has gotten hip to this trend. Eco-friendly, sustainable style has moved into the mainstream, and many young fashion designers have found ways to marry style with alternative sustainable fabrics.

Edun, the clothing line founded by Bono of U2's wife, Ali Hewson, is 30 percent organic, and is constantly striving to hit that 100 percent mark. Los Angeles designer Karen Craven's line, Burning Torch, melds organic fabrics with vintage to create quirky, original, super feminine pieces. And these are just two of an increasing number of burgeoning designers with an eco-friendly mission statement.

American Apparel (526 S. Mill Ave., Tempe) has developed a "Sustainable Edition" line of T-shirts made with 100 percent USDA Certified Organic Cotton. Their Mill Avenue store is just a couple doors down from Mood Swings, an Aveda salon. Aveda is another "green" company that promotes the use of all-natural ingredients in beauty products. According to the company's website, Aveda "supports values that cultivate a sustainable economy and culture. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability."

Buying organic says, "Hey world, guess what? I've got money and darn it, I care about the environment!" It's even got the celebrity thumbs up: think Bono and Alicia Silverstone. There's organic coffee, organic groceries, and of course, organic style. The word "organic" itself has now become an adjective that, once attached to the word it modifies, transforms it into an exotic political statement. What better statement and investment of your money than to work toward a sustainable future in stylish, burlap-free organic clothing?

Reach the reporter at lisa.przystup@asu.edu.



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