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Cronkite students say 'Viva Las Vegas!'

RTNDA conferences draws many from ASU

 by Leia Cumberland
 published on Friday, April 23, 2004


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The Radio and Television News Directors Association had its annual conference in Las Vegas on April 19-21, 2004. The conference was designed to bridge the gap between educators, news directors and students. Many students from ASU's Cronkite School of Journalism attended as well.

Journalism students could mingle with directors, reporters, anchors, and producers for three days of seminars, workshops, panels, luncheons, dinners, a career fair, and meet and greets with such recognizable names in journalism as ABC's Ted Koppel and MSNBC's Lester Holt.

"The seminars and workshops were inspirational and very helpful," said ASU senior, Ashley Lobodzinski. "I got some great tips from many professionals in the news business."

"This is a great opportunity for students to get some real life experience and show them exactly what this business is all about," said John Cherry, President of Ivanhoe Broadcast News located in Winter Park, Florida. "I have met some great kids that are going to make quite an impact when they enter the journalism profession."

The seminars and workshops had panels of directors and reporters that gave tips to students such as how to sound more conversational when writing for broadcast news, ways to make your resume better, and do's and don't for interviews.

The lunches and dinners allowed students to socialize and network with news directors. Students were sat a large round tables and were able to eat with various people from the journalism world. They got advice and tips for working in the business of broadcast news. Many times resumes and business cards were exchanged.

"I have made some great contacts and leads, something I would have never had the chance to do if I hadn't come to this conference," said ASU senior, Selina Shearer, who attended the RTNDA conference for the first time. "I think I have 20 business cards from directors looking to hire college graduates."

"This has been a wonderful experience for me," said Jackie Ober, also a senior at ASU. "It's has been a great break for me to meet people in the business. I really got a heads up about the broadcasting world and what I am getting myself into. I am so excited to get started!"

Arizona State had the largest turn out of students over any other school. "There has been some great Sun Devil support," said Ober.

"This is a great chance to network with news professionals," said Lobodzinski. "They have all been helpful with job opportunities."

"I have really enjoyed speaking with students eager to break into reporting and producing of broadcast news," said Cynthia Fodor, a reporter and anchor at a CBS affiliate in Des Moines, Iowa. "It shows me a lot that they are making an effort to come and meet with everyone already in the broadcasting business."

Oprah Winfrey was presented at one of the luncheons with the 2004 Distinguished Service Award for her lasting contribution to the world of broadcasting.

"I am so happy to see all these young people here," said Winfrey. "They are the voice of the future and very important to the outlook of this country and world."

"This is the third year that RTNDA has partnered with the National Association of Broadcasters which combines the highest-quality programming with access to the world's largest electronic media show," said Cherry, who also spoke on a panel of professionals about improvement of writing.

Reach the reporter at leia.cumberland@asu.edu



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